At first glance advancestart.com looks like it might be a loan company
offering the usual spread of financial services. After a few seconds of
reading though it quickly becomes obvious that they’re not actually in
the loan business themselves. Instead what they do is connect people in
the UK with lenders offering Secured
Home Loans. This free service offers comparisons of over 250 Secured
Loans UK. All you need to do is fill out a form with details about
the loan you’re looking for and yourself.

I personally don’t care for the idea of a secured homeowner
loans because even though it’s possible to borrow up to 125% of the
value of your home, if you can’t make the payments and default on it
then you lose your home because IT is what’s securing the loan. This
would probably be the reason that the online quote form doesn’t ask any
questions about your income.

There’s one technical issues about their site that I don’t quite get.
One is a picture of a smiling girl used in the background of the main
part of every page on the site. There’s nothing I can think of that
connects her to the site. She doesn’t have a business like look that
might suggest a satisfied customer with a new Secured Loan.

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