“Don’t Touch That Dial… Or Else!”
Remember back in the golden days of tv as a program was going to commercial or about to start, an announcer would say “Don’t touch that dial”? Well, Even if you don’t hear the words, the sentiment is there. The difference is that now they MEAN it!
This one is guaranteed to get you p.o.’d at The folks at Royal Phillips Electronics. These wonderchildren have come up with a means to allow broadcasters to prevent you from changing the channel during commercials.
New Technology May Force TV Ad Viewing
Apr 19, 9:51 PM (ET)
By MAY WONG
SAN JOSE, Calif. (AP) – In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching?
Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company have created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn’t be able to avoid it.
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