One of the most important reasons why people will come to your blog / website, look around a bit and then never return can easily be your overal style.

For example if you write in a confrontational, abusive manner then people who don’t like that sort of thing will take one look at your site and quickly click away to another site.  It’s much better overall to write in as much of a conversational tone as you can.  The idea is to have people get the idea that you’re just another person like them.  Any time it’s possible to put a bit of humor or lightheartedness into something then that’s something that will help

It’s also importat to make it easy to leave comments, if you can, it’s a good idea to use a threaded comment plugin and in any case, replying to comments as much as you can also contributes to the decision to visit your site again..

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